What’s in a premium?

Why a good domain name is important.

Lesson 1: All domains are not created equal.


What does your domain name say about your business?

cupcakes.com

"we're the leader
in our industry."

online-cupcake-store.biz

"We came late to the game and
took what we could get."

One secret to business never changes.
It’s all about location, location, location.

A good domain name is like setting up shop on 5th
Avenue. You get high visibility, reputation, and natural traffic.


Joystick.com

ArcadeJoysticks.com

Rays-Discount-Joysticks.biz

Lesson 2: what makes up a premium domain name?


A domain name is premium when it’s:

Keyword-rich

Generic

Proper names

Memorable

Short

Descriptive

Geographic

Brandable

Types of domains Top-level domain (TLD)

.com

.net

.org

.biz

.ca

.in

.eu

.us

Top 5 TLDs ( 1 ) Number of registered domains

Lesson 3: Good locations on the web are at a premium.


A small percentage of registered domains are premiums

Of 138 million registered domains ( 2 ), only 5-10 are meaningful and true premium domain names.

Top premium domain sales in the last 12 months: ( 3 )

We.com
$8,000.000

Drink.com
$500,000

Give.com
$500,000

HomeCare.com
$350,000

HotDog.com
$150,000

TP.com
$929,000

Lesson 4. Domains are an investment in your brand.
Your domain is 100% unique to you. Once you own it, nobody else can. (and if you don’t own it, somebody else will).


Major corporations that own premium domains:

money.com

eat.com

pc.com

Cost of a domain vs. cost of traditional advertising:

Billboards

$150,000

per month ( 4 )

Newspaper

$60,000

for 1/4 page in the NY Times ( 5 )

Radio spots

$30,000

per month ( 6 )

Television

$142,000

for a 30-second ad ( 7 )


In short, a good name is valuable because it builds instant trust for life. The right domain name can change your life.

Uniregistry offers services and tools to the professional domain investor who wishes to monetize their domain inventory through sales and parking. It is currently the single largest marketplace of premium-quality domains supplied by the world’s top domain investors and entrepreneurs.

Call the brokerage: US number +1 800 818 1828 or via International +1 949 416 2555