The One That Got Away


The following is a true story with a few specifics left to your imagination, but I can assure you that the story itself is 100% real.

If you are involved with domain names at all, prospecting is a daily routine. This can involve searching through lists of expired domain names that may contain over 50,000 items looking for that one that could change your life. Maybe you see something in the news or hear something in a conversation with your significant other. It just takes a small spark to get the terminology converted into a domain name and the gears turning in your brain.

February 26, 2016 was one of those days from me.

I was reading some news and thinking into the future. I heard a term that grabbed my attention and it sounded interesting. The term itself was one any English-speaking person would know. In the domain world, this is often considered a generic.

I researched for the owner of the domain name of my interest with success. At 1:36 PM Central Standard Time from my home in the Midwest of the United States on a sunny 29 °F. day I sent off the email, hinting at a solid five figure offer amount.

Exactly 46 minutes later, I heard my phone ding with an email notification. A reply to my initial contact. Knowing half of my battle was already won, I opened the email with excitement. “Five figures is not enough”.

My heart sank because I was already over my head mentioning a solid five figure offer, but I could have pulled a bunch of strings to make it happen. Reading over the five words again, it left me puzzled to the actual amount this person may even consider selling this domain for.

I waited about an hour, thinking on what my reply should be. Should I bid against myself and just offer more and see what happens? Should I make a six-figure offer? I did not have six figures, let alone five figures in cash. My intuition told me to just ask for a price and that is exactly what I did.

I thanked them for the reply and asked for a number that they would be happy with.

31 minutes after asking, my phone dinged with a new email notification. The reply was simple, a number. That is it, just a number.

3 numbers with a dollar sign and a K.


Oh my gosh! My intuition was right by asking for the sale price and the owner gave what they wanted. My heart was racing but the problem for me, $120K is a lot of money. More money than I have ever had at one time, so that is even hard to wrap my head around.

After coming to the realization that there was no way I could pay $120K for the domain name, I asked the owner if they would be interested in my brokering it for them as I wouldn’t be able to afford the offering price. They were not interested, and February 26, 2016 was the first and last time we spoke.

Moving forward 4 years in time. My son who was 6 at the time is getting ready for his golden birthday now. I still do not have that $120K handy but this “one” life changing moment had already passed four short years ago. It was just time in my book to close that chapter.

While speaking with a business associate I trust dearly, I was informed during general domain talk among us that this specific domain name had sold for millions of dollars.

It was at that time that I laughed and felt joy for the seller. Man, that guy almost sold me that domain 4 short years ago for $120K and now he is a multi-millionaire because of it.

Although I would likely not stand in-line at our 1-bathroom duplex anymore as I do now, I really would not change much if things worked out the other way. I’d be just as happy as I am now if I were able to acquire that domain back in 2016. There are always many “if’s” in life and the best thing is to learn from each and to move forward with the knowledge gained.

Do things you love, keep trying and just be happy no matter what.

The information contained in this blog is provided for general informational purposes about domains. It is not specific advice tailored to your situation and should not be treated as such.

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