GoDaddy Redesigned Domain For Sale Lander Delivers +47% Lead Conversion


GoDaddy has just finished an A/B test of domain "For Sale" landers for domain names listed on Afternic. If you are an Afternic user, you might have already seen this lander design on some of your domains, but I wanted to share a few other details with you.

The first big improvement comes with conversion of visits to leads (form fill-in) for the desktop version with the new landers, which increased by 47% compared to the old landing page design. Sweet! A lot of design tweaks and a large amount of testing takes place to get this kind of improvement, and this was a great overall improvement!

With mobile usage skyrocketing, the mobile design of the For Sale lander is even more important than ever before. A/B testing proves it; having the contact form above the fold (no scrolling needed) making a big difference. The new mobile design saw a +63% in lead conversion compared to the past mobile lander. Awesome!

Here is a look at the old for sale lander (left) and the new for sale lander (right) with both desktop and mobile versions displayed:


Overall, the A/B test and redesign of the GoDaddy domain for sale landers has been a great success. The new design is cleaner, while positioning the domain name front and center at the top of the lander. Design improvement also fixed prior “wrapping” problems of the displayed domain, now giving the domain more room. Having the contact form above the fold on the mobile version is a winner.

GoDaddy continues to test variants to increase the visit-to-lead conversion on landers and they are also working on other landing pages, including the BIN ones as well. More to come soon.

GoDaddy/Afternic landers appear in two different formats, depending on the domain name server (DNS) that is used.

PPC Version: Use and

For Sale Only (as pictured above:) Use and

The information contained in this blog is provided for general informational purposes about domains. It is not specific advice tailored to your situation and should not be treated as such.

Uni Joins the Afternic Syndication Network!

September 17, 2020

Many people know that a rainy day at an auto dealership is a lost day for sales. Time and money...

Spend Less on SEO, More on a Memorable Brand

August 25, 2020

Search Engine Optimization or the more common acronym term, SEO. Is it the biggest scam of the...

Uni Support Update: The 7 Day Formula

May 19, 2020

With the way the world works changing, the butterfly effect of internet changes takes effect....

Better together: Uni joins GoDaddy

February 11, 2020

Uni has always been about catering to domain investors, domain lovers, and people who understand...

Domain Name Buyer Brokerage, the White-Glove Domain Service

February 4, 2020

Simply finding a way to contact a domain name owner can be a crazy task that the average person...

Join Uni at NamesCon 2020

January 16, 2020

The Uni Sales Team will be attending NamesCon 2020 in Austin, TX and we would like to speak with...

New Missed Connections: Part III

November 26, 2019

Back by popular demand! An updated list of incomplete domain transactions. It has been a while...

Building a Great Single-Page Website For Your Small Business

November 21, 2019

Whether you're a freelance photographer, own a hardware store, or have some other type of small...

Get Inspired: How to Get Ideas for Domain Names

October 10, 2019

Domain name inspiration arrives through a variety of paths. The goal is to build and expand a...

Branding and Domain Names, The Ignition System

August 27, 2019

Building a powerful brand isn't easy. It requires a great first impression, credibility, trust...