Four Ways to Get that Domain for your Brand

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Start-up founders, entrepreneurs, and business architects, take notice—here are four quick ways to secure that domain name for your brand.

Quick fact-check: You missed the 1990's and the launch of the commercial internet, along with the birth of the domain name aftermarket. Millions of domain names are now registered, including the ones most fitting your upcoming company or product.

Now what?

Making an analogy to the real estate market is not always accurate or fair, but in this case one can compare it to the opening of the West in the 1800s. The ensuing land rush allocated land to the pioneers. The ones that followed had to pay a fair amount of money for the land.

In the same manner, paying to acquire a domain name in the global aftermarket is a fair transaction. Domain names have become the quintessential digital assets, pointers to a variety of multi-platform content.

Let's get some things straight.

Do not assume that a domain name that does not resolve to a landing page is not being used. There are many ways to use a domain without an active web site, and that includes email, FTP or VPN use, along with simply brand protection purposes. Whether a domain seems to be used or not, isn't a reason to claim it without offering a fair amount of money in exchange.

The first way to get that domain of interest, is to make a monetary offer for it, if it resolves to a landing page. Keep in mind that while not every domain's valued at thousands of dollars, there is a methodology on valuation that is widely acceptable. Old .com domains that are short, dictionary keywords, for example, are worth more than newer domains in other extensions that are composite, or made-up words.

Define your budget and place an offer via the channel provided by the domain holder. Typically, domains are parked or listed at domain aftermarket platforms that include the Uni Market, Afternic, and others.

You might have to increase your offer depending on how far it is from the asking price, if it's explicitly listed. If the domain is listed with a "buy it now" (BIN) price that you're not prepared to meet, you might want to move onto the next option.

The second way to acquire that domain is by reaching out to the registrant via their contact information on the WHOIS. You can look up domains using several free tools:

In many cases, the email address on the resulting page is visible, although it might be obfuscated as a private email. That email is still reachable but what happens next depends on the recipient's willingness to respond to your unsolicited inquiry.

Some domain registrars such as GoDaddy, provide a method of contacting the domain's owner directly, using a form, if that domain is registered with them. Once again, there is no guarantee that there will be a response.

The third method is to locate the domain registrant's contact information using search engines such as Google.

Don't underestimate the power of social media, such as Facebook and Twitter. On both platforms the ability to perform searches is quite versatile and you can most definitely find information leading to an email address or a phone number. You can do the same on professional platforms such as LinkedIn.

Can't get through using these methods?

Hire a domain broker that will do all the necessary research on your behalf. The Uniregistry acquisition team is very experienced in taking the right approach to engage with domain registrants, and can deliver that domain to you. The industry's specialists are available to assist you with your offer's chances to be accepted. Negotiate through a domain broker that works on your behalf and always looking out for your best interest.

You deserve the best domain name for your brand, so let the Uniregistry brokers help you.

The information contained in this blog is provided for general informational purposes about domains. It is not specific advice tailored to your situation and should not be treated as such.

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