How To Find Developed Domain Popularity by Keyword and TLD


In an earlier article I shared a very valuable tip explaining how to see domain popularity doing a simple Google search. I called that tip the www. trick and it allows you to see overall popularity by keyword.

For today’s new tip, it is similar to the www. trick, but I change up the actual search method to see only matching keywords in different TLDs that are developed/indexed.

Why another search tip? Lately, I get the feeling that domain investors are putting a lot of weight on a fairly new popular metric and that is how many exact match domains are registered in other TLDs. I really enjoy seeing this metric, so what is the potential problem? Nobody is qualifying these domain registrations beyond the numbers displayed.

Just because a specific domain name may have 7 other domains registered in TLDs other than .com, matching the keyword exactly or broadly, does not mean any of those domains are built businesses on developed websites or in use in any way. The other 6 domains “could” all be owned by domain name investors or one individual which makes the value of 6, lower.

Now what if you could tell how many of the exact match domains registered in other TLDs were developed? That would validate that number and increase value based on demand for a potential upgrade domain buyer as an example.

Today, I present to you the EMD Popularity Trick.

During research for a specific domain name, you may wish to qualify a DotDB/ EMD stat or wish to see exact match keyword domains that are developed/indexed for a specific term or even sub-domains that match your keyword of interest. In order to use this new tip, just visit Google and type in:


The above Google search term with a specific focus on the keyword LightRock is very similar to how you see the amount of indexed pages for a specific domain name and TLD but replacing the TLD with an asterisk acts as a wild-card to return the matching search term for any indexed TLD and matching keyword.

And boy oh boy does it work well!

The exact match and broad match domains registered count for LightRock are 34 Exact, 137 broad based on data. Very solid numbers. Now, based on those 34 exact match domains, how many are developed? That's an important question.

Visiting Google, type in: site:lightrock.* and you can now see for yourself.

You will see very refined results with the EMD Popularity Trick (309 results) compared to the www. trick (2.2 million results) but the results are laser focused on actual developed domains that directly related to your search, in different TLDs registered.


You may run into a situation where one domain is overpowering the search results. No worries! At times, heavily popular/indexed domains can clog up your search results. If you experience this, use this:


The above lowered my search results from 309 down to 264 and only essentially removed the one domain, from the results, which were overpowering many of the results I was seeing.

Looking to see broad match? This search method doesn’t work as well as the EMD for broad matching (add-on) keywords to a specific keyword. I did try adding an asterisk at the end of keyword but it didn’t work.

I was able to get results using an asterisk as a prefix: site:*lightrock.* but I didn’t find the results as helpful. Adding the prefix * raised results from 309 to 387 but I mainly only noticed www. versions of the same domains then displayed and some sub-domains, so I didn’t feel this search was very helpful but it seemed to differ based on the searched term, so it may be worth a try.

The EMD Popularity Trick is a great tool in your bag of domain name research methods and can help highlight how many domains are developed (at least indexed) that exactly match. Using the www. trick linked in the start of this article as an overall picture to broad match, social media, news and more  in relation to a specific keyword and the refined method to see EMDs indexed in different TLDs should be very helpful and now you can also see indexed EMD's in different TLD's as well.

Happy domaining!

The information contained in this blog is provided for general informational purposes about domains. It is not specific advice tailored to your situation and should not be treated as such.

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