Whether you're a freelance photographer, own a hardware store, or have some other type of small business, a website is essential for your company’s success.
This quick guide will lead you through the fundamentals of establishing a simple yet powerful website to represent your business and bring you new customers.
Why do I need a one-page website?
Here at Uniregistry, we help small business owners create powerful and well-designed business websites at low costs. Having a website is a great way of promoting your small business and reaching more customers, and you can build yours in minutes.
As a small business, you may not need to fill ten pages with content about your services and what your business offers to the community. This is where a clean and simple on-page site can really shine. Instead of creating multiple pages to present all this information, you can creatively arrange it into a sleek single-page design that quickly informs your future clients of the info they need. The key is providing a clear description of your services and providing an easy way for people to contact you.
For this type of low-budget small business website, you would be best served going with a simple mini-site builder like Postboard.
What is the fastest way to get your online presence?
1. Get a good domain name
It all starts with a great name. Your domain name, also known as your website address or URL, is the entry point to your site. It’s important that it makes a good impression and is well-optimized for SEO (search engine optimization) so that future customers can easily find you through search engines such as Google.
Here are some tips for coming up with an optimal domain name for your business:
- Make it easy to spell, avoid slang or otherwise unusual words with ambiguous spelling.
- Keep it as short as possible, the shorter it is, the easier it is to type correctly.
- Avoid numbers & hyphens, they are harder to remember than word-only domain names.
- Ensure it is memorable, it is important that your website name is catchy so people will remember how to locate it in the future.
- Try to come up with a search engine friendly address that includes keywords and geo-location.
For more domain name inspiration read our blog post on how to get ideas for domain names.
2. Start your small business website
The best thing about having a one-page business website is the simplicity that naturally comes with it. Visitors often get overwhelmed by websites that have a lot of needless bells and whistles. Remember, your future customers generally already have a goal when they type in your website address, make it easy for them to reach it.
While not all business websites require simplicity if you're a barber who just needs a landing page for your booking information, a one-page site is perfect.
3. Describe your business clearly
It is important to let people know who you are and what you do straight away so they don’t get confused and frustrated when they visit your small business website. Make sure your main homepage clearly states what services you offer, who you are, and what you do.
Clarity is the foundation upon which your website is built. The clearer you are about what you do, the easier it will be to reach your audience and serve them in a way that keeps them coming back for more.
4. Choose a professional design
Most small business owners go overboard when designing their own websites. You don’t have to spend a bunch of money on a web designer to give your small business site a professional look and feel. If you run your page on a website builder service like Postboard, you can choose from free, professionally-designed themes that will give your website that polished look in an instant.
It’s important to plan your website design around your content instead of creating your content to fit a certain website theme. The content is the most important part of your website so don’t limit the information you provide to your customers by choosing a theme that doesn’t have room to display what you need.
5. Make it easy for customers to contact you
Whether you know it or not, the conversion is the entire reason for your small business website exists. Conversion is just the act of a prospect (or website visitor) doing what you want them to do—whether that’s buying your product, interacting with your social media pages, or signing up for your email marketing list. The rate at which your prospects convert says a lot about the efficiency of your website.
One-page websites tend to have higher conversion rates. Their straightforward simplicity makes very clear calls to action. There are less content management and less to distract the visitor from your call to action.
Who shouldn’t have a one-page website
There are some situations where a one-page website just doesn’t fit with the purpose and flow of the content you are presenting to your visitors. Imagine if The Wall Street Journal was a large one-page website with all the stories featured one right after another—not only would this be a huge jumble, but it would also be troublesome to navigate. If you are in a situation where you have a lot of content to share, news headlines, or numerous products you are going to need something different than a one-page website.
Learn as you go
One-page websites are the best bet for small businesses looking for a chance to represent their services in a concise manner. They serve to narrow down customers’ choices and keep them focused on a specific service, product or piece of content you need. You control the flow of information - you’re able to direct visitors through the information on your site how you want them to see it. If your small business does not have a website, you are undermining its ability to generate additional income.